![]() ![]() What about unsubscribed, non-subscribed and pending contacts? While you can still view the contacts and export them, you cannot edit them. You also cannot send them postcards, transactional emails, or target paid ads to them. This means you can no longer send email marketing campaigns to the contact. When a hard bounce occurs, the email contact is automatically marked as cleaned by Mailchimp. Learn more about hard bounces and how you can avoid them in our guide here. Multiple soft bounces is also considered a hard bounce. This can happen due to reasons such as an invalid or non-existent email address, a blocked email address, or a domain that does not exist. Hard bounces occur when there’s a permanent issue preventing an address from receiving emails. If soft bounces keep occurring after multiple attempts to send email campaigns, then Mailchimp considers this a ‘hard bounce.’ Hard bounces Instead, Mailchimp will still attempt to send future email campaigns to the address. This can include the recipient’s inbox being full, the recipient’s email server being down, or the email being too large to be delivered.īecause soft bounces are due to a temporary issue, Mailchimp doesn’t ‘clean’ the contact straight away if they occur. Soft bounces are when there’s a temporary issue preventing emails from being delivered. This happens because previous attempts to send an email to the address failed, resulting in what’s known as an ‘email bounce.’ There are two types of email bounces: soft and hard. ![]() Basically, a cleaned contact in Mailchimp is an email address that can no longer receive emails. ![]()
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